We all know about the warm boots from the UGG brand. But in general, this kind of shoes appeared much earlier.

A little history

The first mention of warm boots made of sheep's wool appeared at the end of the XIX century. Initially, it was the shoes of Australian farmers who lived in an area with a damp climate. Ugg boots were sewn so that the fur was on the inside and the skin on the outside. Because of this, conditions were created inside the shoes in which the feet remained warm, which allowed farmers to work in comfortable conditions.

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Ugg boots acquired the familiar look in the early 1930s. They began to be produced in the Blue Mountains at a small factory near Sydney. Slowly, thanks to small manufacturers, people began to learn about UGG boots. These shoes personified comfort and warmth. It was because of this that surfers soon became interested in ugg boots. They made the shoes famous all over the world.

Australian Surfers, 1950s
Source: Rendez-Vous Daily

The fact is that in Australia, the water in the ocean is quite cold, so after riding surfers wanted to warm up. Ugg boots were perfect for this, because because of the sheep's wool, they could be worn on a bare leg without any additional accessories like socks or golf. The boots immediately became warm and comfortable. Moreover, then ugg boots were quite cheap, and athletes used them simply as replacement shoes. Shane Steadman began to sew such insulated surf shoes for the first time, inspired by the ideas of athlete Nat Young.

How was the world-famous brand founded?

UGG itself was founded in 1978 by Brian Smith. He worked with Doug Jensen. Together they noticed that no one in California knew about the shoes that are popular in Australia. The comrades decided that it was time to change this. 

It all started with the purchase of 6 pairs of UGG boots from an Australian factory. Smith and Jensen liked the quality of the shoes and they decided to produce a similar one. In 1978, the comrades registered their own brand called UGG Imports. However, a year later, Jensen refused to work on this project because he was busy developing others. He would have known then how popular the brand of shoes he founded would become!

Source: UGG

Wave of popularity

How did ugg boots get to another continent and become a must-have in any American's wardrobe? It all started with the fact that in the early 80s a lot of Australians were vacationing in California. Of course, they skated the way they used to and wore what they were comfortable in — that is, ugg boots. Residents of California liked the unusual images of tourists, and so sheep wool shoes from Australia got into the wardrobes of Americans.

In 1985, Brian Smith registered the UGG brand in the USA. Even then, shoes became a feature of the California street style. They were now worn not only on the beach, but also in the city. Combined with swimsuits, shorts, shirts, and dresses. 

The explosion in popularity of the brand's shoes occurred when Pamela Anderson was noticed in boots. At that time, she was filming for the series "Rescuers of Malibu" and periodically warmed up in this way.

Pamela Anderson in ugg boots
A source: РБК Стиль

After that, the brand only developed in this way. In the first decade of the 00s, ugg boots became a mandatory item of clothing for Hollywood stars and musicians. They were attended by Sarah Jessica Parker, Sienna Miller, Charlize Theron, Leonardo DiCaprio and Hugh Jackman.

Ugg boots today

In recent years, ugg boots have been, perhaps, the main anti-trend. However, last season, the warm pair became one of the favorites of street style stars: they began to be worn by such models as Elsa Hosk, Kendall Jenner and the Hadid sisters. Today UGG is not just sheepskin boots. The company produces a full collection of shoes, which includes Chelsea, slippers, moccasins and even sneakers. Самые модная модель в этом году — угги на высокой подошве. 

There are several ways to combine them. The first option is with things as relaxed as the ugg boots themselves, for example: hoodies, tracksuits, down jackets, wide jeans, cozy knitwear. 

Photo source – Instagram (banned in the Russian Federation social network), @Ikaterinal

Or go all out and try to play on contrasts! Influencers are increasingly proving that skirts, coats and even sheepskin coats can be beautifully combined with ugg boots.  

This year we will add gaiters to short ugg boots with high soles, because they are one of the most relevant accessories of the season. And instead of jeans, you should wear insulated leggings, with them you will look more stylish and feel more comfortable.

Photo source – Instagram (banned in the Russian Federation social network), @lovisavorge